The Male Lip Market: Why Most PMU Artists Leave $120k+ on the Table
Watch client Giorgio explain how his "confidence just boosted" after I corrected his sun damage and discoloration using the male specific technique I'll teach you in this class
Free Male Lip Blush Mini Class
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Free Access to the Male Lip Blush Mini class
Your female clients know at least 3-5 men who need this.
Husbands with sun damage. Brothers with scarring. Colleagues who look tired in every Zoom call.
But those men aren't booking with you.
Not because they don't want help. Because they think PMU will make them look like they're wearing makeup.
Three years ago, I accidentally discovered how to fix that problem. A male client walked in, desperate after two other artists gave him what he called "the lipstick look." That forced me to develop a completely different approach. Now I serve male clients internationally, including celebrities and UAE royalty, who specifically seek natural lip procedures that don't look like makeup.
"All the blemishes were gone... I really hoped that would happen with me, and that's exactly what did occur" - Giorgio, actual client.
Giorgio paid over $850 and referred two friends within a month. Male clients refer other men, often their brothers, colleagues, or gym buddies. That's how one client becomes five appointments without marketing."
In this free 13-minute training, I'll show you:
✓ Why male lips need different needle depths and saturation levels (mess this up once and lose $10K+ in lifetime client value)
✓ The consultation script that converts hesitant men into $850+ appointments
✓ My exact color formulas for male skin tones (no more guessing or redos)
✓ The #1 mistake that creates that "makeup look" (and costs you every male referral)
✓ Why male lips heal differently than women's (ignore this and you'll get bad reviews)
✓ How to position this service at $850+ (yes, 30% more than female lips)
This isn't female lip blush with different marketing. Male lips have thicker skin, different healing patterns, and require different saturation levels. Use female techniques on men and you'll get that "lipstick look" every time.
Quick Math on What You're Missing
Example: 12 male procedures/month x $850 = $10,200 monthly potential. Male clients refer other men, brothers, colleagues, gym buddies. In most markets, you'll be the only artist doing this, which means you set the price.
While you're reading this, those men are either:
Living with lips they hate (and would pay to fix)
Going to the ONE artist in your city who figured this out
Flying to see me (seriously, they do)
Frequently Asked Questions
But all my clients are women...
That's exactly why this opportunity exists. Your female clients trust you. When you mention you now offer subtle enhancement for men, they immediately think of someone who needs it. One announcement to your existing clients and watch 20-30% immediately think of someone. That's 10-15 leads from people who already trust you.
Do men really pay for this
Men often pay more. My rate for male lips is $1,000+ (vs. $650 for women). Most artists charge $850-$1,500 depending on their market and experience level.
Is male lip blush really that different
Completely. Men have thicker skin, different healing patterns, coarser texture, and need different saturation levels. Use female techniques on male lips and you'll get that dreaded "lipstick look" every time.
How long does it take to learn
No experience? The free mini-class covers essential differences so you can confidently assess your first male client. Advanced mastery takes longer, comes with practice and deeper training, but you’ll learn the key principles needed to assess your first male client.
What if I don't have any male clients yet
Perfect. You'll learn exactly how to get your first one. Usually, it's as simple as posting one before/after on your Instagram with "Now offering subtle lip enhancement for men." You'll get DMs, some from women asking for their husbands, some from men directly.